{"id":10292,"date":"2026-04-06T19:10:03","date_gmt":"2026-04-06T22:10:03","guid":{"rendered":"https:\/\/sinditextilsp.org.br\/home\/?p=10292"},"modified":"2026-04-06T19:14:09","modified_gmt":"2026-04-06T22:14:09","slug":"estudo-da-shein-mostra-relacao-do-consumidor-com-moda-sustentavel","status":"publish","type":"post","link":"https:\/\/sinditextilsp.org.br\/home\/2026\/04\/estudo-da-shein-mostra-relacao-do-consumidor-com-moda-sustentavel\/","title":{"rendered":"Estudo da Shein mostra rela\u00e7\u00e3o do consumidor com moda sustent\u00e1vel"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.sheingroup.com\/newsroom\/sheins-2025-global-circularity-study-highlights-how-consumers-buy-use-and-manage-clothing\">Estudo da varejista Shein<\/a> divulgado no fim de mar\u00e7o mostrou que consumidores tomam decis\u00f5es de compra guiadas por fatores como o pre\u00e7o e a adequa\u00e7\u00e3o ao estilo de vida, em vez de tend\u00eancias: 71,6% afirmaram considerar sempre o pre\u00e7o ao adquirir roupa online, seguido da disponibilidade de tamanhos adequados (66,7%) e a correspond\u00eancia com o estilo pessoal (58,1%). A maioria dos participantes (71,1%) encomendou menos de 30 pe\u00e7as de vestu\u00e1rio no \u00faltimo ano, tanto em lojas f\u00edsicas como na internet.<\/p>\n\n\n\n<p>Quando questionados sobre o destino da roupa que j\u00e1 n\u00e3o utilizam, os entrevistados disseram mant\u00ea-las  em circula\u00e7\u00e3o principalmente por meio da partilha com amigos e familiares (82,6%) e da doa\u00e7\u00e3o a institui\u00e7\u00f5es de caridade (69%). Por outro lado, a reciclagem atingiu apenas 37,2%, com barreiras pr\u00e1ticas como o desconhecimento de pontos de recolha (43,6%) e a falta de instala\u00e7\u00f5es pr\u00f3ximas (40,3%).<\/p>\n\n\n\n<p>Sobre o conceito de moda sustent\u00e1vel, 47% dos consumidores o associam \u00e0 durabilidade e \u00e0 qualidade, enquanto 37,8% o relacionam com materiais de menor impacto ambiental, como fibras recicladas.<\/p>\n\n\n\n<p>Intitulado <a href=\"https:\/\/www.sheingroup.com\/newsroom\/sheins-2025-global-circularity-study-highlights-how-consumers-buy-use-and-manage-clothing\">Global Circularity Stud<\/a><a href=\"https:\/\/cdn.sanity.io\/files\/44sbcf22\/production\/2c80d61e310a5300cad6174102c891625136ca3d.pdf\">y<\/a>, o levantamento foi feito com 15.461, com idades entre os 18 e 44 anos, entre novembro e dezembro de 2025, distribu\u00eddos por 21 mercados nas Am\u00e9ricas, \u00c1sia-Pac\u00edfico, Europa, M\u00e9dio Oriente e \u00c1frica.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estudo da varejista Shein divulgado no fim de mar\u00e7o mostrou que consumidores tomam decis\u00f5es de compra guiadas por fatores como o pre\u00e7o e a adequa\u00e7\u00e3o ao estilo de vida, em vez de tend\u00eancias: 71,6% afirmaram considerar sempre o pre\u00e7o ao adquirir roupa online, seguido da disponibilidade de tamanhos adequados (66,7%) e a correspond\u00eancia com o [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":10293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,16],"tags":[],"class_list":["post-10292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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