{"id":4979,"date":"2024-03-26T08:01:49","date_gmt":"2024-03-26T11:01:49","guid":{"rendered":"https:\/\/sinditextilsp.org.br\/home\/?p=4979"},"modified":"2024-03-22T13:02:36","modified_gmt":"2024-03-22T16:02:36","slug":"calvin-klein-em-parceria-com-a-vicunha-lanca-pecas-de-algodao-regenerativo","status":"publish","type":"post","link":"https:\/\/sinditextilsp.org.br\/home\/2024\/03\/calvin-klein-em-parceria-com-a-vicunha-lanca-pecas-de-algodao-regenerativo\/","title":{"rendered":"Calvin Klein em parceria com a Vicunha lan\u00e7a pe\u00e7as de algod\u00e3o regenerativo"},"content":{"rendered":"<p>A Calvin Klein, refer\u00eancia no segmento de jeans, anuncia sua parceria in\u00e9dita com a Vicunha, multinacional brasileira refer\u00eancia em solu\u00e7\u00f5es\u00a0<em>jeanswear<\/em>.\u00a0O projeto nasceu com o objetivo de propor inova\u00e7\u00f5es e melhores pr\u00e1ticas \u00e0 cadeia de produ\u00e7\u00e3o, o que resultou no desenvolvimento de pe\u00e7as especiais de Algod\u00e3o Regenerativo. As novidades fazem parte da nova cole\u00e7\u00e3o de Outono Inverno 24 da Calvin Klein, que chega \u00e0s lojas no in\u00edcio de mar\u00e7o. Em destaque entram duas cal\u00e7as femininas skinny e duas masculinas, estilo slim.<\/p>\n<p>A agricultura regenerativa compreende um conjunto de a\u00e7\u00f5es que promovem importantes benef\u00edcios para o meio ambiente. Al\u00e9m de reduzir a utiliza\u00e7\u00e3o de produtos qu\u00edmicos, contribuir para a sa\u00fade do solo e promover a biodiversidade, o algod\u00e3o regenerativo utilizado para a produ\u00e7\u00e3o das novas pe\u00e7as da marca \u00e9 cultivado em sistema de sequeiro, o que reduz consideravelmente a pegada h\u00eddrica na produ\u00e7\u00e3o t\u00eaxtil. O tecido produzido pela Vicunha (Let\u00edzia Regen) \u00e9 pioneiro no Brasil e possui o selo regenagri\u00ae, da certificadora global Control Union, que atesta a melhoria cont\u00ednua na implementa\u00e7\u00e3o e acompanhamento de boas pr\u00e1ticas de agricultura regenerativa.<\/p>\n<p>Visto que 70% das pe\u00e7as da Calvin Klein s\u00e3o de algod\u00e3o, a marca reconhece a import\u00e2ncia de se alinhar \u00e0s pr\u00e1ticas ESG, apresentando inova\u00e7\u00f5es em sua cadeia. A aposta em pe\u00e7as provenientes de uma agricultura regenerativa permite produzir com maior responsabilidade socioambiental, mantendo a qualidade e a escala.<\/p>\n<p>\u201cSempre reiteramos o nosso trabalho em busca de boas pr\u00e1ticas na cadeia de produ\u00e7\u00e3o. Estar ao lado da Vicunha na elabora\u00e7\u00e3o destes produtos reafirma o nosso objetivo e refor\u00e7a o papel da Calvin Klein em torno do uso correto do algod\u00e3o\u201d, comenta F\u00e1bio Vasconcellos, presidente do grupo PVH e Calvin Klein Brasil.<\/p>\n<p>&#8220;A uni\u00e3o de gigantes como Calvin Klein e Vicunha promove pr\u00e1ticas sustent\u00e1veis que transformam a cadeia t\u00eaxtil de ponta a ponta. Juntos, nos tornamos catalisadores de uma mudan\u00e7a significativa e tecemos um futuro em que a moda consciente se torna a norma, influenciando positivamente pessoas e players&#8221;, comenta\u00a0 German Alejandro Silva, CMO da Vicunha.<\/p>\n<figure id=\"attachment_4981\" aria-describedby=\"caption-attachment-4981\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/sinditextilsp.org.br\/home\/wp-content\/uploads\/2024\/03\/Vicunha-Calvin-Klein-masculino.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-4981\" src=\"https:\/\/sinditextilsp.org.br\/home\/wp-content\/uploads\/2024\/03\/Vicunha-Calvin-Klein-masculino-300x300.jpeg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-4981\" class=\"wp-caption-text\">O algod\u00e3o regenerativo Vicunha serve de base para a cal\u00e7a masculina Calvin Klein.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A Calvin Klein, refer\u00eancia no segmento de jeans, anuncia sua parceria in\u00e9dita com a Vicunha, multinacional brasileira refer\u00eancia em solu\u00e7\u00f5es\u00a0jeanswear.\u00a0O projeto nasceu com o objetivo de propor inova\u00e7\u00f5es e melhores pr\u00e1ticas \u00e0 cadeia de produ\u00e7\u00e3o, o que resultou no desenvolvimento de pe\u00e7as especiais de Algod\u00e3o Regenerativo. As novidades fazem parte da nova cole\u00e7\u00e3o de Outono [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,16],"tags":[480,328,116,96],"class_list":["post-4979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","category-noticias","tag-algodao-regenerativo","tag-calvin-klein","tag-sustentabilidade","tag-vicunha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calvin Klein em parceria com a Vicunha lan\u00e7a pe\u00e7as de algod\u00e3o regenerativo - Sindit\u00eaxtil-SP<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinditextilsp.org.br\/home\/2024\/03\/calvin-klein-em-parceria-com-a-vicunha-lanca-pecas-de-algodao-regenerativo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein em parceria com a Vicunha lan\u00e7a pe\u00e7as de algod\u00e3o regenerativo - Sindit\u00eaxtil-SP\" \/>\n<meta property=\"og:description\" content=\"A Calvin Klein, refer\u00eancia no segmento de jeans, anuncia sua parceria in\u00e9dita com a Vicunha, multinacional brasileira refer\u00eancia em solu\u00e7\u00f5es\u00a0jeanswear.\u00a0O projeto nasceu com o objetivo de propor inova\u00e7\u00f5es e melhores pr\u00e1ticas \u00e0 cadeia de produ\u00e7\u00e3o, o que resultou no desenvolvimento de pe\u00e7as especiais de Algod\u00e3o Regenerativo. 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